Making Sense Of Language Readings In Culture And Communication Pdf
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The Oxford Handbook of Word Classes
This handbook explores multiple facets of the study of word classes, also known as parts of speech or lexical categories. The contributions showcase the importance of word classes for the whole discipline of linguistics, while also highlighting the many ongoing debates in the areas and outlining fruitful avenues for future research.
Multimodal Metaphor and Metonymy in Advertising
Author: Paula Pérez Sobrino
language: en
Publisher: John Benjamins Publishing Company
Release Date: 2017-12-15
Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.
Making Sense of Language
Author: Susan Debra Blum
language: en
Publisher: Oxford University Press, USA
Release Date: 2013
Chosen for their accessibility and diversity, the readings in Making Sense of Language: Readings in Culture and Communication, Second Edition, engage students in thinking about the ability to use language - perhaps the most uniquely human of all our characteristics - and how this skill relatesto both classical theories of language and contemporary life. Instead of taking an ideological stance on these issues, the text presents a range of theoretical perspectives and bolsters them with pedagogical support, including chapter introductions; critical-thinking, reading, and applicationquestions; and a comprehensive glossary. Weaving in questions of power, gender, identity, ritual, interaction, and the nature of language throughout, the second edition of Making Sense of Language is an exemplary text for courses in language and culture and linguistic anthropology.