Making Sense Of Field Research
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Making Sense of Field Research
Learn how to use field research to bring essential people-centred insights to your information design projects. Information design is recognized as the practice of making complex data and information understandable for a particular audience, but what’s often overlooked is the importance of understanding the audience themselves during the information design process. Rather than rely on intuition or assumptions, information designers need evidence gathered from real people about how they think, feel, and behave in order to inform the design of effective solutions. To do this, they need field research. If you’re unsure about field research and how it might fit into a project, this book is for you. This text presents practical, easy-to-follow instructions for planning, designing, and conducting a field study, as well as guidance for making sense of field data and translating findings into action. The selection of established methods and techniques, drawn from social sciences, anthropology, and participatory design, is geared specifically toward information design problems. Over 80 illustrations and five real-world case studies bring key principles and methods of field research to life. Whether you are designing a family of icons or a large-scale signage system, an instruction manual or an interactive data visualization, this book will guide you through the necessary steps to ensure you are meeting people’s needs.
A Guide to Qualitative Field Research
A Guide to Qualitative Field Research provides readers with clear, practical, and specific instructions for conducting qualitative research in the field. In the expanded Third Edition, Carol A. Bailey gives increased attention to the early and last stages of field research, often the most difficult: selecting a topic, deciding upon the purpose of your research, and writing the final paper, all in her signature reader-friendly writing style. This edition features research examples from graduate and undergraduate students to make examples meaningful to fellow students; a new “Putting It All Together” feature, with examples of how different parts of the research process interact; and more emphasis on the “nuts and bolts” of research, such as what to include in an informed consent form, a proposal, and the final paper. New to this Edition: Objectives features help students focus on the skills they need to develop and can be used as the basis for evaluating whether the skills have been achieved. Expanded coverage of research in virtual settings ensures that readers get a well-rounded understanding of both in-person and digital research methods. Examples of research conducted by students help students generate ideas for their own research, provides concrete examples of the material discussed in the guide, and illustrates that field research is not just done by advanced scholars.
Making Sense of the Social World
Author: Daniel F. Chambliss
language: en
Publisher: SAGE Publications
Release Date: 2012-01-30
"Making Sense of the Social World, Fourth Edition is an engaging and student-friendly introduction to social research for students who need to understand methodologies and results, but who may never conduct research themselves. It provides a balanced treatment of qualitative and quantitative methods, integrating substantive examples and research techniques throughout. All essential elements of social research methods are covered, including validity, causation, experimental and quasi-experimental design, and techniques of analysis. Additionally, it is written in a less formal style to make concepts more accessible to students, and it includes wide-ranging, practical exercises drawn from every experience to help students get hands-on with the material."--pub. desc.