Making A Winning Short
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Making a Winning Short
Making a Winning Short is the first book to give hands-on instruction on how to write, direct, edit, and produce a fictional short in film or video. Edmond Levy guides the beginning filmmaker step-by-step through the stages of making a short: writing the script (from developing the idea to fine-tuning the final draft), launching production, casting, and working with the actors, working with the crew, directing the camera, editing, and other aspects of post-production. He devotes a separate chapter to Hi-8 video and gives a list of short-film festivals, both domestic and international.
Making Short Films, Third Edition
Fully revised and updated practical and inspirational guide for students and independent film-makers, describing and explaining the whole process - from creating an original or adapted script, through producing, directing and editing, to finance and distribution.
Playing to Win
Author: A.G. Lafley
language: en
Publisher: Harvard Business Press
Release Date: 2013-02-05
A Wall Street Journal and Washington Post Bestseller A playbook for creating your company's winning strategy. Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies. Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win. The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: • What is our winning aspiration? • Where will we play? • How will we win? • What capabilities must we have in place to win? • What management systems are required to support our choices? The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.