Madvertising
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Advances in Electronic Marketing
"This book addresses Internet marketing and the World Wide Web, and other electronic marketing tools such as geographic information systems, database marketing, and mobile advertising"--Provided by publisher.
Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
language: en
Publisher: IGI Global
Release Date: 2014-12-31
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Madvertising
• There are millions ofMADfans—not all of them are nuts! • Hundreds of favoriteMADad parodies • Classic humor in a classy package MADvertisingshowcases the very best ofMAD’s fifty-plus years of takeoffs on Madison Avenue. Fans will thrill to hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there’s more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazi≠ a section highlighting “legitimate” ads byMADartists; a discussion ofMAD’s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical “My Fair Ad Man” and “TheMADMadison Avenue Primer.” Silly, smart—and, at 24.95, cheap!—MADvertisingsells itself.