Machine Learning And Artificial Intelligence In Marketing And Sales
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AI for Marketing and Product Innovation
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Machine Learning and Artificial Intelligence in Marketing and Sales
Author: Niladri Syam
language: en
Publisher: Emerald Group Publishing
Release Date: 2021-03-10
Machine Learning and Artificial Intelligence in Marketing and Sales explores the ideas, and the statistical and mathematical concepts, behind Artificial Intelligence (AI) and machine learning models, as applied to marketing and sales, without getting lost in the details of mathematical derivations and computer programming.
Artificial Intelligence and Machine Learning for Business
Artificial intelligence and machine learning are integral parts of every business today, in areas ranging from finance, strategic decision-making, HR operations, and sales and marketing to manufacturing and more. This new book demonstrates how artificial intelligence and machine learning can be used in every aspect of business and as a foundation for complex decision-making. The volume covers such topics as the use of AI in employee training, in stock market prediction, in traffic detection, in opinion mining, in fraud detection, for retail purchase predictions, in online customer support interactions, and more, proving the diverse ways AI can be used in many facets of a business. The use of AI is also explored in fields such as garbage systems, agriculture, precious metals, banking, HR hiring, and so on.