Lotus Elise
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Lotus Elise
This title takes a close look at the Lotus Elise, from its history and design, to its power. This series is at a Level 2 and is written specifically for emerging readers. Aligned to Common Core standards & correlated to state standards. Dash! is an imprint of Abdo Zoom, a division of ABDO.
Lotus Elise and Exige 1995-2020
Named after Elisa, the granddaughter of Lotus's owner at the time, Romano Artioli of Bugatti fame, the Lotus Elise was launched at the Frankfurt Show in 1995. In the subsequent twenty-five years it has not only established itself as the embodiment of what Lotus stands for, it retains a unique place in the international sports car market. No other manufacturer came up with a car to seriously rival the Elise, nor the Exige, in terms of handling dexterity on both road and racetrack, and it aptly characterizes the definition of a sports car. Written in Johnny Tipler's inimitable style this book includes a detailed evolution of the Elise and Exige, including full specification tables; interviews with key individuals involved in their design and development, including Richard Rackham, Gavan Kershaw, Neil Thomas, Russell Carr, Barney Hatt and Andy Pleavin; Elisa Artioli on her namesake, its past and future; motor sport adaptions and successes and finally, driving experiences on road and track. The production of the Elise and Exige was sustained through four corporate upheavals. Now in Geely ownership, the future for Lotus looks bright.
Managing Innovation, Design and Creativity
Author: Bettina von Stamm
language: en
Publisher: John Wiley & Sons
Release Date: 2008-04-28
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.