Logos That Last How To Create Iconic Visual Branding
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Logos that Last
With Logos that Last, learn key concepts and transformational techniques for creating iconic visual branding.
Logo Design Love
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Visual Persuasion: The Art of Influencing Audiences Effectively
Author: Pasquale De Marco
language: en
Publisher: Pasquale De Marco
Release Date: 2025-07-07
In today's visually saturated world, where attention spans are shorter than ever, the ability to communicate effectively and persuasively through visuals has become paramount. Visual Persuasion: The Art of Influencing Audiences Effectively is a comprehensive guide to harnessing the power of visuals to create impactful and engaging content that resonates with audiences. This book delves into the fundamental principles of visual perception, cognition, and attention, providing readers with a solid foundation for understanding how visuals can be used to capture and retain the interest of audiences. It explores the art of visual storytelling, demonstrating how to craft compelling narratives that engage and captivate readers through the effective use of imagery, color psychology, and visual metaphors. Moving beyond theory, Visual Persuasion offers practical guidance on creating effective visuals across various domains, including marketing, sales, education, and social media. Readers will learn how to select appropriate visuals, design visually appealing content, and optimize visuals for different media and platforms. Real-world examples and case studies illustrate how visual communication can be used strategically to achieve specific goals and objectives. Furthermore, this book explores emerging trends in visual communication, including the role of visuals in artificial intelligence, machine learning, and the future of visual persuasion. It emphasizes the importance of visual literacy and provides insights into creating a visually inclusive society where everyone can understand and appreciate the power of visuals. Whether you're a marketer, a salesperson, an educator, a social media manager, or simply someone who wants to communicate more effectively, Visual Persuasion is an invaluable resource. It equips readers with the knowledge, skills, and techniques necessary to harness the power of visual persuasion and create impactful content that stands out in today's crowded and competitive world. With its comprehensive coverage of visual communication principles, practical guidance, and inspiring case studies, Visual Persuasion is a must-read for anyone seeking to master the art of visual persuasion and create content that resonates with audiences. If you like this book, write a review on google books!