Logo Design How To Create Logo That Stands Out
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Logo Design - How to Create Logo That Stands Out
LOGO DESIGNHOW TO CREATE LOGO THAT STANDS OUTI see every business like a living being, that needs resources to live, has a given evolution, and presents itself in a certain manner. The presentation part can be done in many ways, and some big companies allocate huge amounts of money for this only. Nevertheless, any business, no matter how small, needs an identity card, besides any other complex presentation forms. And this identity card, how I call it, is the logo. People have used symbols to express meaning since ever. Nowadays, logos are mostly graphical, and designed in such a way that makes them easily recognizable. It is a tool used for identity creation, and to generate favorable thoughts and feelings about the business. What will you find in this book? * A brief description of what is branding, what is identity and where is the logo's places in this* What is a logo and why every business, small or big, needs it* Examples of different types of logos; how and where each type is best used;* Description of the steps you need to take in the designing process;* How will it be if you hire a professional to make the logo for you;* What are the costs of logo designing;* What does it take to do it yourself* What makes a logo look good and fulfill its purpose;* What mistakes should you avoid in the process;In a world where the easy access to internet allows a lot of small businesses to develop, each entrepreneur needs to find its way on the market. So you need the logo for the customers to find you and for some other reasons. Find the arguments in the book. Happy reading!
Logo Design Love
There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last
Identity Designed
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.