Localisation Passive Des Missions Lectroniques

Localisation passive des émissions électroniques

Digital and Social Media Marketing

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Communications, Radar and Electronic Warfare

A practical guide to the principles of radio communications for both civilian and military applications In this book, the author covers both the civilian and military uses of technology, focusing particularly on the applications of radio propagation and prediction. Divided into two parts, the author introduces the basic theory of radio prediction before providing a step-by-step explanation of how this theory can be translated into real-life applications. In addition, the book presents up-to-date systems and methods to illustrate how these applications work in practice. This includes systems working in the HF bands and SHF. Furthermore, the author examines the performance of these systems, and also the effects of noise, interference and deliberate jamming, as well as the performance of jamming, detection and intercept systems. Particular attention is paid to the problems caused by Radio Controlled Improvised Explosive Devices (RCIEDs). Key Features: A practical handbook on the topic of radio communications and propagation Written by an expert in both the civilian and military applications of the technology Focuses on methods such as radio and radar jamming, and radio-controlled improvised explosive devices (IEDs) Contains problems and solutions to clarify key topics