Linked Inbound
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Linked Inbound
This book was written for every individual that knows the huge potential of LinkedIn®, but with no idea how to unlock it. Well... I am about to give you the key. At the time of writing this book, my Social Selling framework has generated close to £10million in closed business, for my clients in just the last year.Typically Sales Directors, CEO's, Entrepreneurs, Business Owners, and Experts pick up this book because they are worried about a weak or empty sales pipeline. Despite being really good at what they do, they just don't have enough leads coming into their business and really need more clients. Many are overwhelmed by just how much there is to do running their business or team and cannot find the time to fit LinkedIn® to their busy schedule. Most people know they need to be on LinkedIn® but are frustrated because they don't have the knowledge to make it work and they just can't seem to get the new business they know they should be getting.Prospecting, lead generation and pipeline building via traditional methods are failing. Social selling gives you a competitive edge that gets you seen by your target market. According to LinkedIn®, social selling leaders create 45% more opportunities than peers, are 51% more likely to reach quota and 78% of social sellers outsell peers who don't use LinkedIn®.You will really like this book and benefit hugely from it if: - You have no profile at all on LinkedIn® and are starting from scratch - You have a profile on LinkedIn® but can't remember the last time you looked at it!- You are using LinkedIn® already but currently, do not get any business from it - You have limited time to spend on LinkedIn® and need to know what to do day to day- You are ready to take your online reputation and your business to the next level - You want to position yourself as the 'go-to' expert in your field - You know your target market is on LinkedIn® but you have no clue how to gain access to them - You have employees that you could replicate this advice to - You have heard of 'Social Selling' but don't really know what it is- You want to know how to turn LinkedIn® into real leads and sales opportunities - You work in an organisation that has invested in LinkedIn® Sales Navigator for your sales teamThe book covers some key areas including the core principles of social selling; how to build a powerful LinkedIn® profile; sales prospecting to build your pipeline; how to gain competitive edge on LinkedIn®, content marketing on Linkedin® including 12 types of LinkedIn® posts, positioning yourself as a 'go-to' expert; LinkedIn® company pages and how to build your company brand, LinkedIn® groups; LinkedIn® Premium vs. Sales Navigator; social selling habits, your system for LinkedIn® success, plus additional LinkedIn® learning resources and tools.Linkedin® is a phenomenal tool for sales and marketing, this book is everything I know about how to generate sales from Linkedin®. Having spent more than 25,000 hours mastering LinkedIn® as a recruiter, sales professional and now a business owner, this book is everything I know about social selling and LinkedIn® packed into an easy to read, practical book. Learn, master and implement these 8 strategies and you will catapult your LinkedIn® results, smash your sales quota, build your personal brand and achieve everything you want in your business.
Linked Inbound
Author: Sam Rathling
language: en
Publisher: Independently Published
Release Date: 2022-07-18
Read this book if you know the huge potential of LinkedIn(R), but have no idea how to unlock it. Well... I am about to give you the key. At the time of writing this book, these 8 social selling strategies have generated over £138 million in new business, for my clients. Sales and Marketing professionals, Business Leaders, Entrepreneurs and Experts pick up this book because they are worried about a weak, inconsistent or empty sales pipeline. Despite being really good at what they do, they just don't have enough leads coming into their business and really need more clients. Many are overwhelmed by just how much there is to do running their business or team and cannot find the time to fit LinkedIn(R) to their busy schedule. Most people who read this book know they need to be on LinkedIn(R) but are frustrated because they don't have the knowledge to make it work. They just can't seem to get the new business they know they should be getting. Prospecting, lead generation and pipeline building via traditional methods are failing. Social selling gives you a competitive edge that gets you seen by your target market. According to LinkedIn(R), social selling leaders create 45% more opportunities than peers, are 51% more likely to reach quota and 78% of social sellers outsell peers who don't use LinkedIn(R). You will really like this book and benefit hugely from it if: You have no profile at all on LinkedIn(R) and are starting from scratch You have a profile on LinkedIn(R) but can't remember the last time you looked at it! You are using LinkedIn(R) already but currently, do not get any business from it You have limited time to spend on LinkedIn(R) and need to know what to do day to day You are ready to take your online reputation and your business to the next level You want to position yourself as the 'go-to' expert in your field You know your target market is on LinkedIn(R) but you have no clue how to gain access to them You have employees that you could replicate this advice to You have heard of 'Social Selling' but don't really know what it is You want to know how to turn LinkedIn(R) into real leads and sales opportunities You work in an organisation that has invested in LinkedIn(R) Sales Navigator for your sales team The book covers some key areas including the core principles of social selling; how to build a powerful LinkedIn(R) profile; sales prospecting to build your pipeline; how to gain competitive edge on LinkedIn(R), content marketing on Linkedin(R) including 20 Content Themes, 12 types of LinkedIn(R) posts, positioning yourself as a 'go-to' expert; LinkedIn(R) company pages and how to build your company brand, LinkedIn(R) groups; LinkedIn(R) Premium vs. Sales Navigator; social selling habits, your system for LinkedIn(R) success, plus additional LinkedIn(R) learning resources and tools. Linkedin(R) is a phenomenal tool for sales and marketing, this book is everything I know about how to generate sales from Linkedin(R). Having spent more than 30,000 hours mastering LinkedIn(R) as a recruiter, sales professional and now a business owner, I;ve packed my knowledge of social selling and LinkedIn(R) into an easy to read, practical book with actions in each chapter. Learn, master and implement these 8 strategies and you will catapult your LinkedIn(R) results, smash your sales quota, build your personal brand and achieve better results in your business. If you're not LinkedIn(R), you're LinkedOut!
Understanding Information Retrieval Systems
In order to be effective for their users, information retrieval (IR) systems should be adapted to the specific needs of particular environments. The huge and growing array of types of information retrieval systems in use today is on display in Understanding Information Retrieval Systems: Management, Types, and Standards, which addresses over 20 types of IR systems. These various system types, in turn, present both technical and management challenges, which are also addressed in this volume. In order to be interoperable in a networked environment, IR systems must be able to use various types of technical standards, a number of which are described in this book—often by their original developers. The book covers the full context of operational IR systems, addressing not only the systems themselves but also human user search behaviors, user-centered design, and management and policy issues. In addition to theory and practice of IR system design, the book covers Web standards and protocols, the Semantic Web, XML information retrieval, Web social mining, search engine optimization, specialized museum and library online access, records compliance and risk management, information storage technology, geographic information systems, and data transmission protocols. Emphasis is given to information systems that operate on relatively unstructured data, such as text, images, and music. The book is organized into four parts: Part I supplies a broad-level introduction to information systems and information retrieval systems Part II examines key management issues and elaborates on the decision process around likely information system solutions Part III illustrates the range of information retrieval systems in use today discussing the technical, operational, and administrative issues for each type Part IV discusses the most important organizational and technical standards needed for successful information retrieval This volume brings together authoritative articles on the different types of information systems and how to manage real-world demands such as digital asset management, network management, digital content licensing, data quality, and information system failures. It explains how to design systems to address human characteristics and considers key policy and ethical issues such as piracy and preservation. Focusing on web–based systems, the chapters in this book provide an excellent starting point for developing and managing your own IR systems.