Lessons On Profiting From Diversity
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Lessons on Profiting from Diversity
Shows the strong business case for diversity and the deleterious effects of not allowing diversity to take root in organizations by providing a fascinating insight into the case for gender diversity in the professional services, marketing and digital arenas, and the way in which a diversity mindset can be fostered in organizations.
Applied Interdisciplinarity in Scholar Practitioner Programs
This book examines the experiences of the first graduates from The Doctor of Social Sciences (DSocSci) program at Royal Roads University, Canada’s first applied research doctorate designed exclusively for working professionals. The program was developed in response to a growing demand nationally and internationally for scholar-practitioners who are leaders in their professional fields and who want to incorporate dedicated research and writing into their professional lives. Contributors describe their unique experiences in framing and conducting research that was outside the boundaries of discipline-based research and that was driven by issues on the ground.
Personality, Design and Marketing
Gloria Moss reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics has been greatly overlooked. It is only by grouping together research conducted on diverse fields that a larger picture of the impact of personality on design production and preference aesthetics can be constructed.