Krisflyer
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International Case Studies in Tourism Marketing
This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
I-Bytes Travel & Transportation
This document brings together a set of latest data points and publicly available information relevant for Travel & Transportation Industry. We are very excited to share this content and believe that readers will benefit from this periodic publication immensely.
The One-Way Ticket Plan
In 2011, Alexa West sat on her bedroom floor, packed her life into a backpack, and got on a one-way flight with just $200 in her pocket. She turned that $200 into over ten years of full-time travel. She went from budget backpacker to solo female travel expert — and now teaches thousands of women how to travel alone and make money from anywhere. The One-Way Ticket Plan reveals her decade’s worth of lessons, regrets, embarrassments, love stories, shortcuts, and problem-solving strategies — all packed into a hilarious page-turner and actionable plan for a total life makeover. From real-world advice on how travel can lower your cost of living to guidance on traveling safely, using strange toilets, avoiding tourist traps, dealing with unfamiliar foods, and coping with friendships, romance, and loneliness, Alexa provides the tools and inspiration to turn even the most inexperienced traveler into an expert explorer before ever leaving the couch.