Kfc Dream Meaning
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Colonel Sanders and the American Dream
Author: Josh Ozersky
language: en
Publisher: University of Texas Press
Release Date: 2012-04-15
Attempts to biographize corporate mascot and real human being Harland Sanders better known as Colonel Sanders, the man who started what would become the restaurant chain Kentucky Fried Chicken.
Realized Dream, An Autobiography
Realized Dream: Part One, is an autobiography about Gregory Prince when he was a boy growing up in Jamaica. The story outlines a vivid tale of his journey up to his late teen years. With his recollection, one can imagine being there and experiencing the changes, and actions he brings to life. He retraces family relations, life within the communities he lived, and the myriad experiences at the educational institutions he attended, including his transition from challenges with literacy. Other stories of failures, hope, faith, support, discipline, determination, dedication, and turning points were central to his personal and academic growth. The sports he played, football (soccer), chess, and rugby paved the way for him to represent his community, high school, sports club, and country. He also shares other massive athletic and sporting moments in non-contact sports he played. These cumulative experiences were instrumental in setting up the next exciting chapter in his life, and a part two to this autobiography.
Consumer-Citizens of China
A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.