Jenny Craig
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The Jenny Craig Story
The Jenny Craig Story chronicles how Jenny Craig, Inc., got its start in Australia with nine centers - and how, after Craig's return to America, the company flourished despite relentless competition. Page after page, the author shares her hard-won wisdom in all areas of her business - from hiring consultants for the weight-loss centers, to succession planning. You'll also see first-hand how Craig dealt with the numerous obstacles in her path, including lawsuits, stringent FTC guidelines, and her own serious illness.
Jenny Craig's What Have You Got to Lose
Jenny Craig cares about your success! She wants you to turn your weight goals into a lifelong program for healthful living. That’s why she has created this personalized weight-management program just for you—to help you be victorious! Jenny Craig’s What Have You Got to Lose? is a very special book. Inside you learn how to take charge of your weight by designing winning strategies and setting achievable goals for yourself. Jenny even includes 50 recipes that are nutritious, slimming, and delicious, to make your weight-loss and weight-maintenance journey more enjoyable.
Public Health Profiteering
The diet industry feeds on the hopes and the fears of those who need-or think that they need-to lose weight. Since the publication of the first known diet book in 1864, a host of sanctimonious preachers and self-proclaimed experts-often overweight themselves-have stoked fears of obesity effectively for both profit and political power, none more so than former surgeon general C. Everett Koop. In Public Health Profiteering, James T. Bennett and Thomas J. DiLorenzo offer a scathing and irreverent assessment of Koop's public and private career showing how a brilliant pediatric surgeon has evolved into a self-seeking and hypocritical public scold.During his term as Surgeon General under the Bush administration, Koop, enamored of the military trappings of title and uniform, saw himself as leading an army of public health administrators against an enemy. As often as not, the enemy took on the disquieting countenance of the American people. In Koop's view they were stupid, improvident, feckless, unable to make the simplest decisions about their lives. As Bennett and DiLorenzo show, he used his position as a bully pulpit for intemperate attacks on the tobacco and alcohol industries and to irresponsibly exaggerate the dangers of obesity. While taking a prohibitionist line, Koop himself smoked a pipe, drank martinis, and weighed in at a hefty 210 pounds. Although Koop claimed that he would never cash in on his office, his subsequent career tells a far different story. He has lobbied, hawked, and endorsed products for a host of firms: Wyeth Ayerst (makers of the dubious diet drug Fen-Phen), Weight Watchers, Jenny Craig, Intel, Neurocrine, Kelloggs, BioPure, and many others.Lively in style and carefully researched, Public Health Profiteering will be of interest to health policy specialists, political scientists, economists, and media analysts.James T. Bennett is professor of economics at George Mason University. He is founder and editor of the Journal of Labor Research and has authored many books and articles, including Health Research Charities: Image and Reality and Official Lies: How Washington Misleads Us, co-authored with Thomas DiLorenzo.Thomas DiLorenzo is professor of economics at the Sellinger School of Business and Management at Loyola College in Baltimore. He has co-authored many books and is widely published in academic journals as well as the popular press, including the Wall Street Journal and USA Today.