Jellycat
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Retail Marketing
Author: Sarah Montano
language: en
Publisher: Kogan Page Publishers
Release Date: 2025-11-03
Retail Marketing offers an up-to-date and accessible approach that balances the key theories with real-world industry practice to show how retailers are operating in today's complex business environment. It covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail's position within society. It then moves on to recent innovations and trends that are leading the field today. Supported by international examples throughout, the textbook also examines topics such as strategy, customer experience, supply chains and merchandising to ensure students gain an understanding of the whole retail process. Written by the BBC's retail expert, Sarah Montano, it also covers important discussions of ethics in retailing, sustainability considerations as well as multi-channel methods including the combined use of physical and digital channels in 'phygital' retail. Real-world examples from Cadbury, Tiffany and Co, Wilko and H&M Ginza, Japan, and vignettes from industry professionals and customers ensure students put their understanding of the theory into practice. Retail Marketing includes in-text learning features such as learning outcomes, a glossary and exercise questions. It is supported by online resources of PowerPoint slides, multiple choice questions, videos and interactive diagrams. This textbook is ideal for postgraduate students taking modules on Retail Marketing as part of their Retail or Marketing degrees.
Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
Author: Maizaitulaidawati Md Husin
language: en
Publisher: Springer Nature
Release Date: 2025-12-02
This book is an open access. Welcome to the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)We are pleased to announce the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025), which will take place in the vibrant city of Singapore, from August 15-17, 2025. This prestigious event will bring together leading academics, researchers, and practitioners to explore cutting-edge developments in the fields of financial innovation, marketing strategies, and their impact on the global economy.FIMM 2025 will provide a platform for sharing knowledge, discussing emerging trends, and fostering collaborations that shape the future of finance and marketing management. The conference will feature keynote speeches, panel discussions, technical sessions, and networking opportunities designed to stimulate insightful exchanges and inspire new solutions to the challenges faced by today's financial and marketing sectors.
Social Media Marketing
The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a comprehensive introduction to the theory and practice of social media in contemporary marketing. Ideal for modules in digital and social media marketing, it equips learners with the analytical, strategic and creative skills needed to understand and manage social media platforms as dynamic tools of communication, influence and engagement. Bridging academic theory with real-world practice, this textbook explores how social media transforms consumer behaviour, brand relationships and brand crises. It examines promotional culture, online communities and the rise of consumer activism, offering students a critical perspective on both the opportunities and risks of social media engagement. International real-world examples include Fabindia, Unilever, Gymshark and Gentle Monster show how different platforms are used across global markets, while new material on crisis management, consumer resistance and anti-branding reflects today's complex and fast-moving digital environment. Learning is reinforced through: - Learning outcomes and clear chapter objectives to guide study - Discussion points and exercises to build confidence and critical thinking - Online lecturer resources, including PowerPoint slides for structured teaching Whether studying marketing, media or communication, Social Media Marketing gives students the theoretical grounding and practical tools to analyse, plan and execute effective social media strategies with impact and integrity.