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Japanese for Professionals


Japanese for Professionals

Author: AJALT

language: en

Publisher: National Geographic Books

Release Date: 2012-08-24


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A new course in business Japanese from the authors of the bestselling Japanese for Busy People series. The Association for Japanese-Language Teaching (AJALT), renowned for its Japanese for Busy People series, has developed a comprehensive course for students who need to use Japanese in a business environment. Japanese for Professionals is a serious and detailed manual of the language of trade, commerce, and government, aimed at intermediate students who work with Japanese on a daily basis. Thirteen lessons introduce common business situations—first-time meetings, directing subordinates client negotiations with key sentences, and a dialogue to illustrate how Japanese is used in a business context. Precise definitions for all new vocabulary and lucid explanations of grammar, idioms, and cultural differences provide the reader with powerful communication tools for the office. Exercises and quizzes have been included to help students check their progress, and four lessons have been set aside for review. Busy professionals will find the bilingual glossaries a useful reference even after completing all the lessons in this clear and extremely helpful textbook. FEATURES: Emphasis on how to communicate with Japanese colleagues and clients All elements of working Japanese, from using the telephone to directing subordinates, presented in thirteen systematic and fully structured lessons Focuses on authentic spoken Japanese through dialogues based on real-life business situations 165 Essential Expressions classified into 50 business functions that can be used by all busy professionals Detailed analysis in English of all phrases and expressions introduced in this text Challenging exercises and quizzes that actually reinforce language acquisition Four special chapters for comprehensive review and further practice Three special chapters provide important background information about common Japanese business practices Equally effective as part of a college course or for learners studying without formal tuition Furigana (phonetic superscripts) added to all difficult kanji and two full bilingual glossaries

Japanese Language and Soft Power in Asia


Japanese Language and Soft Power in Asia

Author: Kayoko Hashimoto

language: en

Publisher: Springer

Release Date: 2017-07-26


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This cutting edge collection considers how the Japanese language functions as a key element of Japanese soft power in Asia. Within Japanese culture itself, the promotion of language has been an area of ambivalence. This interdisciplinary book looks across the fields of language policy, language teaching, socio-linguistics, cultural studies and history to identify the links between Japan’s language policies and broader social, economic and political processes. It examines the challenges that undermine Japan’s potential soft power by identifying a gap between the “official Japan” portrayed by the Japanese government and the “cultural Japan” that foreigners perceive. It also reveals historical continuity in the way Japanese language is perceived and promoted by policy makers and how the current practices of Japanese language teaching in Asian countries have been shaped within the framework of “international exchange”, which has been a key concept in Japanese foreign policies since the 1970s. It particularly considers the concept of ‘Cool Japan’ as a symbol of Japan’s interpretation of its cultural power and offers a thoughtful assessment of the future of Japanese as a form of soft power in Asia as the country prepares for the 2020 Tokyo Olympics.

A History of the Japanese Language


A History of the Japanese Language

Author: Bjarke Frellesvig

language: en

Publisher: Cambridge University Press

Release Date: 2010-07-29


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Bjarke Frellesvig describes the development of the Japanese language from its recorded beginnings until the present day as reflected by the written sources and historical record. Beginning with a description of the oldest attested stage of the language, Old Japanese (approximately the eighth century AD), and then tracing the changes which occurred through the Early Middle Japanese (800–1200), Late Middle Japanese (1200–1600) and the Modern Japanese (1600–onwards) periods, a complete internal history of the language is examined and discussed. This account provides a comprehensive study of how the Japanese language has developed and adapted, providing a much needed resource for scholars. A History of the Japanese Language is invaluable to all those interested in the Japanese language and also students of language change generally.