It S Not What You Say
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Words That Work
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
It's Not What You Say, It's How You Say It
The renowned speaking coach offers step-by-step advice on how to prepare and deliver speeches that communicate your ideas and win over audiences. Why do some speakers succeed while so many others lose their listeners? After working with top clients for decades, executive speaking coach Joan Detz has the answers. In this engaging and comprehensive book, she presents strategies and tips for speeches, sales presentations, brief remarks, job interviews, Q&A sessions, panels—and virtually any situation that requires something to say. Filled with checklists, tip sheets, self-evaluations, and practical advice on every page, this thorough and invaluable guide takes the mystery out of our most dreaded experience. This book will help you say it better-whether you’re talking to one or one thousand. Topics include: • Organizing your message • Finding terrific research • Mastering humor • Conquering nervousness • Handling technical glitches • Working with other speakers • Measuring your effectiveness • Making the most of your voice • Using body language • Building audience rapport • Tapping the power of persuasion • And more
It's Not What You Say
No matter what the speaking challenge is, this inspirational, cleverly illustrated book will help readers perform with passion, power and persuasion—at the top of their game. Whether chasing a job, planning a pitch, giving a speech at a wedding, presenting to one or one thousand people, readers of It's Not What You Say will discover how to: • Use the rule of three to win any audience over • Prepare so you can be yourself – but better • Embrace the unknown and conquer any fear Capturing a life time’s work in the art of persuasive communication, this powerful book reveals the principles, tools and tricks to help you become a courageous, memorable, stand-out speaker.