Irresistible Cravings
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The Intuition Toolkit
Five easy rules for developing intuition, based on trailblazing research by a top Australian neuroscientist. Learn when it’s safe to rely on intuition in decision-making and when it’s not. Intuition has saved lives and averted disasters, and it also lies behind countless innovative decisions. Steve Jobs, for one, regularly relied on his intuition in making business decisions at Apple. Some people use intuition more readily than others but anyone can learn to develop and trust it. The key is ensuring that certain conditions are met so as to avoid the pitfalls. Neuroscientist Joel Pearson has identified five essential rules for using intuition, easily remembered by the acronym SMILE: S: Self-awareness (Feeling emotional? Don't trust your intuition) M: Mastery (Learn before you leap: why mastery matters for intuition) I: Impulses and Addiction (These are not intuition) L: Low Probability (Don’t use intuition for probabilistic judgments) E: Environment (Use intuition only in familiar and predictable contexts) In explaining these rules, Joel takes anecdotes from real life, including mountain climber Jon Muir’s lifesaving decision; a gameshow that uses humans’ innate misunderstanding of probability to rig its prizes; why you should never go rock-climbing on a first date; and what happens when Usain Bolt races in low gravity. The Intuition Toolkit is scientifically solid, highly readable and utterly fascinating.
Intuition
We have all experienced a 'gut reaction' or acted 'on a hunch' – we've used our intuition. Until recently, science didn't have a good explanation for how intuition works. In fact, some scientists dismissed it altogether as unproveable and 'woo woo'. Here, in the first book to explain the science behind intuition, Professor Joel Pearson, an expert in cognitive neuroscience and leader in human consciousness research, turns what we think we know about intuition on its head. At his dedicated lab at Sydney's prestigious University of New South Wales, Pearson was able to identify and recreate intuition in a lab, proving its existence and laying the groundwork for this book – a practical and entertaining introduction to the brain science underpinning intuition, and a framework for how we can develop the ability and put it to use, in the boardroom and beyond. Intuition follows basic rules, and Pearson explains that by understanding them, we can better train ourselves to use our intuition productively, supercharging this incredible human ability and harnessing it toward better decision-making. Intuition is not a sixth sense – it's a superpower.
Guy's Hospital Reports
Author: Henry Greenway Howse
language: en
Publisher: BoD – Books on Demand
Release Date: 2024-08-23
Reprint of the original, first published in 1877.