Iphone Obsessed
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iPhoneography
This book introduces you to professional photography and composition principles, tricks and techniques of iphoneography, photosharing, and more. Do you have a smartphone with you right now? If you do, along with this book, you've got everything you need to make amazing photography. The first three chapters of the book use digital photography history to give you an overview of the capabilities that you can employ, and the remainder of the book is focused on hands on techniques of iphoneography so that you are getting professional results. This title uses the iPhone and iPhone apps in its examples; your own smart phone and individual apps may be different, but the techniques you'll gain from this book, and the insights into your own creative potential are not dependent on specific equipment. Maybe you occasionally take a great shot with your smartphone camera but you wonder what you need to keep doing right to make that kind ofdifference in all your shots. Maybe you're suspecting that you no longer need to lug around a DSLR camera to bring home great photographs. And maybe you just get a charge out of capturing inspired moments and sharing them in all the glory deserve with others. WHAT YOU'LL LEARN: • An understanding of the methods used in DSLR photography vs iPhoneography. • The connection between the iPhone and the artist. • Practical tips and techniques for creating photos and art with your iPhone. • Taking your visions further with discovery and chance explorations.• Connecting with the iPhoneography and iPhone Art community. WHO THIS BOOK IS FOR: The audience is threefold: 1.) Amateur photographers who already sense that their smartphone is the only tool they truly need in order to grow their skills 2.) Serious photographers who are part of the growing "mobile art" movement thatemphasizes creative eye over hardware 3.) Anyone with a smartphone who wants to take better photos (because anyone with a smartphone is already taking photos with regularity anyway)
Brandwashed
Author: Martin Lindstrom
language: en
Publisher: Kogan Page Publishers
Release Date: 2012-01-03
Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned money. Lindstrom reveals eye opening details such as how advertisers and marketers target children at an alarmingly young age (starting when they are still in the womb), what heterosexual men really think about when they see sexually provocative advertising, how marketers and retailers stoke the flames of public panic and capitalize on paranoia over diseases, extreme weather events, and food contamination scares. It also presents the first ever evidence to prove how addicted we are to our smartphones, and how certain companies (like the maker of a very popular lip balm), purposely adjust their formulas in order to make their products chemically addictive, and much, much more. Brandwashed is a shocking insider's look at how today's global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
Hand Held Hollywood's Filmmaking with the iPad & iPhone
Filmmakers love gadgets. We flock to any new technology that demonstrates the slightest potential to help us conceptualize, visualize, and digitize our creative efforts. So why are we neglecting those touch-screen powerhouses hiding in our pockets and backpacks? It’s time to make a change! In Hand Held Hollywood’s Filmmaking with the iPad & iPhone, director Taz Goldstein exposes how these remarkable devices can aid in nearly every aspect of film and video production. Written to empower aspiring filmmakers and reenergize working professionals, this book will help transform your iOS devices into revolutionary filmmaking tools, perfect for brainstorming, screenwriting, pitching, scheduling, storyboarding, camera blocking, shooting, editing, color correcting, mixing, distributing, and more. Time-tested techniques and film theory are woven into an entertaining and informative exploration of nearly 200 mind-blowing apps and accessories. • Get up to speed quickly with clear, thorough, and friendly descriptions. • Discover apps and accessories that can lower budgets by replacing thousands of dollars worth of traditional filmmaking equipment and software. • Start shooting today with a wide range of video camera apps, including specialty tools for variable speed effects, filtering, stabilization, collaborative shooting, and more. • Whether you’re starting a new video or finishing an existing one, this book features the most helpful apps for your iPad and iPhone—including the iPhone 5. This unique and often humorous guide will benefit any mobile media maker who wants to get the most out of the technology they already own. ABOUT THE AUTHOR Taz Goldstein has been directing and producing for well over a decade. His award-winning films, television productions, and corporate projects have been enjoyed by millions of viewers worldwide. His popular website, HandHeldHollywood.com, has inspired and empowered a new generation of storytellers, and helped to launch the mobile filmmaking revolution.