Iot And Its Impact On The Electronics Market A Powerful Decision Support System For Helping Customers In Choosing The Best Product
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IoT and Its Impact on the Electronics Market: A Powerful Decision Support System for Helping Customers in Choosing the Best Product
Many companies have observed the significant benefits they can get via using internet. Since then, large companies have been able to develop business transactions with customers at anytime, anywhere, and in relation to anything, so that we now need a more comprehensive concept than the internet. This concept is the Internet of Things (IoT). IoT will influence decision making style in various phases of selling, buying and marketing process.
Disruptive Technologies and Business Innovation: IoT in Perspective
Author: Mohammed Majeed, Jonas Yomboi, Sulemana Ibrahim, Esther Asiedu
language: en
Publisher: Bentham Science Publishers
Release Date: 2024-12-19
This book explores the transformative impact of the Internet of Things (IoT) on business innovation and marketing strategies. It delves into how IoT is disrupting traditional approaches and creating new opportunities for businesses to thrive in a rapidly evolving technological landscape. The book begins by introducing IoT in marketing and its role in shaping modern business practices. It discusses how IoT is revolutionizing key aspects of the marketing mix, including product development, pricing strategies, promotion, and distribution channels. Readers will gain insights into how IoT integrates with marketing strategies to enhance customer experiences and improve decision-making through data-driven approaches. The book also examines IoT`s role in market research and highlights its transformative potential in specialized industries, such as smart manufacturing for fashion firms. By providing practical applications and real-world examples, this guide serves as an essential resource for professionals, researchers, and students seeking to understand IoT`s role in business innovation.
Global Applications of the Internet of Things in Digital Marketing
In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.