Introduction To Business Analytics Second Edition
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Introduction to Business Analytics, Second Edition
Author: Majid Nabavi
language: en
Publisher: Business Expert Press
Release Date: 2020-12-14
This book presents key concepts related to quantitative analysis in business. It is targeted at business students (both undergraduate and graduate) taking an introductory core course. Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts. This second edition adds material on Tableau, a very useful software for business analytics. This supplements the tools from Excel covered in the first edition, to include Data Analysis Toolpak and SOLVER.
Introduction to Business Analytics
Author: Majid Nabavi
language: en
Publisher: Business Expert Press
Release Date: 2018-10-29
This book presents key concepts related to quantitative analysis in business. Business analytics has grown to be a key topic in business curricula, and there is a need for stronger quantitative skills and understanding of fundamental concepts. This book is aimed at business students, undergraduate and graduate, taking an introductory core course. Topics covered include knowledge management, visualization, sampling and hypothesis testing, regression (simple, multiple, and logistic), as well as optimization modeling. It concludes with a brief overview of data mining. Concepts are demonstrated with worked examples.
Introduction to Business Analytics Using Simulation
Introduction to Business Analytics Using Simulation employs an innovative strategy to teach business analytics. It uses simulation modeling and analysis as mechanisms to introduce and link predictive and prescriptive modeling. Because managers can't fully assess what will happen in the future, but must still make decisions, the book treats uncertainty as an essential element in decision-making. Its use of simulation gives readers a superior way of analyzing past data, understanding an uncertain future, and optimizing results to select the best decision. With its focus on the uncertainty and variability of business, this comprehensive book provides a better foundation for business analytics than standard introductory business analytics books. Students will gain a better understanding of fundamental statistical concepts that are essential to marketing research, Six-Sigma, financial analysis, and business analytics. Teaches managers how they can use business analytics to formulate and solve business problems to enhance managerial decision-making Explains the processes needed to develop, report, and analyze business data Describes how to use and apply business analytics software Offers expanded coverage on the value and application of prescriptive analytics Includes a wealth of illustrative exercises, newly organized by difficulty level Winner of the 2017 Textbook and Academic Authors Association (TAA) Most Promising New Textbook Award in the prior edition