Introducing Science Communication A Practical Guide
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Introducing Science Communication
From climate change to stem cell research, this book shows how to communicate complex scientific issues to the masses. Each chapter explains key methods and issues, providing the reader with practical and theoretical understanding of science communication. This is an essential text for students learning how to communicate science in today's media.
Introducing Science Communication
Author: Mark L. Brake
language: en
Publisher: Bloomsbury Publishing
Release Date: 2017-09-16
From discussions of climate change to the latest arguments around stem cell research, science has never been more topical and relevant to our everyday lives. Yet its intricacies are often hard for the general public to grasp. The key challenge for scientists and science communicators is to explain these scientific ideas and engage different groups with current debates. This long-overdue book explores how to successfully communicate complex and sometimes controversial scientific issues. Investigating the practices behind a range of traditional media and more interactive approaches, the book looks at how professional communicators interact with and present science communication in all its guises. It explores the historical background of science communication and examines how science continues to be referred to and used throughout popular culture, the media, and museums. Practical chapters explain key methods and give tips on overcoming communication issues and problems, whilst introducing the reader to a theoretical understanding of science communication. Written and edited by pioneering and experienced professionals in the field, this is an essential text for students and practitioners learning how to effectively communicate science.
Science Communication
Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.