Interviewing Users How To Uncover Compelling Insights Kindle

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Interviewing Users

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.
Interviewing Users

Interviewing is a foundational user research tool that people assume they already possess. Everyone can ask questions, right? Unfortunately, that's not the case. Interviewing Users provides invaluable interviewing techniques and tools that enable you to conduct informative interviews with anyone. You'll move from simply gathering data to uncovering powerful insights about people.
Summary of Steve Portigal's Interviewing Users

Author: Everest Media,
language: en
Publisher: Everest Media LLC
Release Date: 2022-04-29T22:59:00Z
Please note: This is a companion version & not the original book. Sample Book Insights: #1 To design for users, you must first understand users. If you don’t already have that understanding, you must do some form of user research. #2 The team conducted another study, this time showing users the existing ink cartridges: black rectangles with text-heavy stickers. The users loved the new designs, exclaiming enthusiastically and caressing them. Regardless of methodology, there was no insight to be gained here. #3 Interviewing is the process of gathering information about users to support the organization when creating products, services, and more. It is a shared goal for user researchers to gather information about users to support the organization when creating products, services, and more. #4 The term ethnography is sometimes contentious, but it is simply referring to interviewing users. It is a deep understanding of people that informs design and business problems.