Internet Archive Pdf Search Engine
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Search Engine Freedom
Author: Joris van Hoboken
language: en
Publisher: Kluwer Law International B.V.
Release Date: 2012-10-01
In this book, the author explores how search media can be incorporated into freedom of expression doctrine, as well as media and communications law and policy more generally. And the book develops a theory of the legal relations between national governments and search media providers on the one hand and between end-users and information providers on the other. Among the many issues covered are the following: role of government under the right to freedom of expression; lack of transparency about the ranking and selection of search results; search engine and ISP intermediary liability; filtering by access providers; freedom of expression and the governance of public libraries; the search engine market, its business model and the separation rule for advertising; search engine self-regulation; user profiling and personalization; decisions and actions for which search engines should be able to claim protection. The analysis draws on specific legal developments under Article 10 of the European Convention on Human Rights and the United States First Amendment, and investigates issues of diversity, pluralism, and freedom of expression as they relate to editorial control in other media. The author concludes with recommendations regarding search engine governance and the proper role of government, indicating which existing elements of the regulatory framework for search media can be improved and offering directions for future legal and empirical research. Considering the ever-growing cultural, political, and economic importance of the Internet and the World Wide Web in our societies, and the societal interests involved in the availability of effective search tools, this first in-depth legal analysis of search engine freedom will prove indispensable to the many practitioners and policymakers concerned with freedom of expression in the digital age.
International SEO
In writing this book, I aim to elucidate the global approach to SEO, guiding digital marketers, content creators, and website owners toward success in the international marketplace. By tracing the evolution of SEO from local implementations to a global framework, I endeavor to equip readers with comprehensive insights into crafting SEO strategies across diverse linguistic and cultural landscapes. This exploration delves into the technical aspects, market dynamics, and linguistic structures encountered worldwide. In today's digital age, the widespread accessibility of the internet makes it feasible to transcend local boundaries and engage a worldwide audience like never before. Yet, international SEO diverges markedly from its local counterpart and presents unique challenges. This book addresses all facets of international SEO, including language selection, cultural considerations, website configuration, content strategy, and technical SEO nuances. Additionally, we explore the influence of emerging technologies such as artificial intelligence and adaptations for search engines beyond Google on SEO practices. This book aims to give readers the knowledge required to navigate and succeed in international markets while surmounting pertinent challenges. With forecasts about the future trajectory of global SEO, I intend to enlighten readers on novel SEO strategies and offer tools and techniques that provide a competitive advantage in digital marketing. Ultimately, this guide aspires to be an invaluable resource for anyone aiming to capture a global audience.
An Introduction to Search Engines and Web Navigation
This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.