International Conference On Managing Business Through Web Analytics
Download International Conference On Managing Business Through Web Analytics PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get International Conference On Managing Business Through Web Analytics book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
International Conference on Managing Business Through Web Analytics
This book presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021). The conference provides a global forum for sharing knowledge and results in theory, methodology, and applications of Web Analytics and their role in the formulation and the orientation of businesses’ strategies. The aim of the conference is to provide a platform for researchers and practitioners from both academia and industry to meet and share their works in the field. Is an excellent resource for scholars, experts and industrial in the fields represented, as well as Ph.D. students seeking an entryway into current research in data analytics, Web analytics, machine learning algorithms, and their various applications within businesses.
Research Challenges in Information Science
The two-volume set LNBIP 547 and LNBIP 548 constitutes the proceedings of the 19th International Conference on Research Challenges in Information Sciences, RCIS 2025, which took place in Seville, Spain, in May 2025. It focused on the special theme: Advancing Information Science and Information Systems Quality in the Era of Complexity. The scope of RCIS is summarized by the thematic areas of information systems and their engineering; user-oriented approaches; data and information management; business process management; domain-specific information systems engineering; data science; information infrastructures, and reflective research and practice. The 33 full papers and 13 short papers included in the proceedings were carefully reviewed and selected from 103 submissions. They were organized in topical sections as follows: Part I: Information systems quality; security, risk and strategy; conceptual modeling and ontologies; modeling methods and requiremments engineering; databases informaiton management; human factors in information systems; business process engineering and management; Part II: Machine-learning and generative AI applications; RCIS Forum; and RCIS Doctoral Consortium.
Understanding Audiences, Customers, and Users via Analytics
This book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics.