International Business
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International Business
Author: S. Tamer Cavusgil
language: en
Publisher: Pearson Australia
Release Date: 2014-08-01
The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise. International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.
The International Business Environment
Author: Leslie Hamilton
language: en
Publisher: Oxford University Press, USA
Release Date: 2015
Explores the process of globalization and the impact this has on international business organizations. The text presents a framework to analyse the economic, political, legal, financial, technological, socio-cultural and ecological environments, thereby outlining the factors which affect the everyday business of organizations.
International Business Strategy
Author: Alain Verbeke
language: en
Publisher: Cambridge University Press
Release Date: 2021-09-23
"International Business Strategy presents, interprets and critiques 74 seminal articles from the Harvard Business Review, MIT Sloan Management Review and California Management Review. It synthesizes the practical knowledge contained in these articles into a unifying framework of seven key concepts for successful global business"--