Instant Java
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Instant Java
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Online Promotions
The only complete guide to creating and managing successful online promotions Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools. The first hands-on guide devoted exclusively to the subject, this book tells advertising and marketing professionals what they need to know to create and manage online promotions that pop. Drawing upon his experiences developing online promotions for Fortune 500 clients such as 3Com, AOL, Microsoft, Visa, and Xerox, expert Bill Carmody covers the latest thinking and practices in multi-brand promotions, advertising online promotional campaigns, data-gathering techniques, measuring performance, promotion follow-up, and much more. He also covers a wide range of important related issues, including international and cultural concerns, legal issues, privacy and security, and others.
Scripting in Java
Scripting in Java teaches you how to use the Java Scripting API and JavaScript to execute scripts and take advantage of the features of a scripting language while developing Java applications. The book also covers topics that enable scripting languages to take advantage of Java features and the Java class library, including the new Java Collections and JavaFX 8 APIs. Most of the examples in this book use JavaScript on the Nashorn engine. Author Kishori Sharan will show you scripts in JavaScript to demonstrate its power and use in your Java applications. Some of the examples use the jrunscript and jjs command-line tools. Furthermore, debugging is discussed to equip you for situations when or if you encounter any issues with this kind of Java scripting. After reading and using this book, you will have most of what you need to do scripting in Java.