Inside The Nudge Unit How Small Changes Can Make A Big Difference
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Inside the Nudge Unit
Has the Nudge Unit Given you a Gentle Push in the Right Direction? Adding just one sentence to a tax reminder brought in millions in extra revenue, Prompting people to become organ donors while paying for their car tax added an extra 100/000 donors to the register, Refocusing the questions asked at the job centre helped an extra 10% of people off benefits and back to work.
Inside the Nudge Unit
Author: David Halpern
language: en
Publisher: National Geographic Books
Release Date: 2016-09-27
With a foreword by Richard Thaler, winner of the Nobel Prize in Economics! New Updated Edition, 2019. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.
The Hidden Wealth of Nations
Richer nations are happier, yet economic growth doesn't increase happiness. This paradox is explained by the Hidden Wealth of Nations - the extent to which citizens get along with other independently drives both economic growth and well-being. Much of this hidden wealth is expressed in everyday ways, such as our common values, the way we look after our children and elderly, or whether we trust and help strangers. It is a hidden dimension of inequality, and helps to explain why governments have found it so hard to reduce gaps in society. There are also deep cracks in this hidden wealth, in the form of our rising fears of crime, immigration and terror. Using a rich variety of international comparisons and new analysis, the book explores what is happening in contemporary societies from value change to the changing role of governments, and offers suggestions about what policymakers and citizens can do about it.