Inclusion Unlocked

Inclusion Unlocked

Inclusion Unlocked is the definitive guide for business leaders to unlock the power of diversity and enable inclusion to flourish in their organisations In Inclusion Unlocked a team of accomplished leadership experts deliver an insightful set of solutions to the obstacles that block progress and prevent leaders from delivering on the diversity results their employees, customers and investors demand. Written by authors whose core areas of expertise are inclusion and diversity, this book will provide an Inclusive Leader Scorecard model, access to an online diagnostic tool, and proven strategies that enable greater belonging. As well as this, Inclusion Unlocked provides first-hand accounts of how well-known CEOs, Chief People Officers and Chief Diversity Officers have accelerated progress in their diversity initiatives, and the pitfalls they have learnt to avoid. The authors explain how business leaders can act as a driving force for change if they use the right mindset and tools. You’ll also discover: How to understand the relevance of inclusive leadership to impressive business growth How to identify the key levers for change and progress by cutting through the complexity Strategies that enable greater belonging, psychological safety, and innovation An indispensable resource for business leaders, HR and DEI practitioners who want a practical and easy to follow guide for advancement in diversity initiatives. Inclusion Unlocked is the inclusion toolkit needed to make significant progress.

Chemistry Letters

The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You

Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single type of person—and end up missing out on endless opportunities to sell their services or products. Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered. Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections. The Widest Net shows how to: Search outside your own lens/bias/routine/history to target ideal customers. Attract the interest and attention of new leads by learning more about them authentically. Develop products and services suited to these customers. Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow. Build and sustain loyalty and trust with new customers. Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.