Improving University Reputation Through Academic Digital Branding


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Improving University Reputation Through Academic Digital Branding


Improving University Reputation Through Academic Digital Branding

Author: Del Pino, Ariana Daniela

language: en

Publisher: IGI Global

Release Date: 2020-11-06


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As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.

Change and Improvement in School-University Partnership Settings: Emerging Research and Opportunities


Change and Improvement in School-University Partnership Settings: Emerging Research and Opportunities

Author: Catelli, Linda A.

language: en

Publisher: IGI Global

Release Date: 2021-02-12


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Now more than ever, the collaboration of researchers and practitioners from both PreK-12 and higher education in partnership and in research is imperative for solving problems in teaching and learning and for instituting fundamental change in education. There is growing empirical work on educational change and improvement in school-university partnership settings that should be explored. This applied research and research design impacts the initiation and institution of change in partnership settings. Thus, the role of research is an essential lever for reform. Practical perspectives are necessary to share for shaping a future in partnerships and to promote collaborative action and inquiry in school-university and professional development partnership settings. This includes changes in the partnerships’ classroom teaching, in school and college policies, student outcomes, course content, and in partnerships’ teacher education programs. Change and Improvement in School-University Partnership Settings: Emerging Research and Opportunities spotlights the types of research, research designs, and exemplar studies that were successful in producing changes and improvements in the longitudinal partnerships the author founded and directed. The chapters reveal what worked and why it worked along with brief descriptions of the exemplar studies that served as catalysts for change. In addition, a brief history of the partnership movement in America is given along with an overview of the current landscape of the different types of education partnerships prevalent today and their key research features. This book is ideal for researchers, scholars, teacher-researchers, change agents, professors, teacher educators, students, and graduate fellows interested in conducting practical and effective applied research for change and improvement in school-university partnership settings.

Qualitative Research for a Digital World


Qualitative Research for a Digital World

Author: Emmanuel Mogaji

language: en

Publisher: SAGE Publications Limited

Release Date: 2024-11-30


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A broad introduction to qualitative research which understands that the digital world is diverse, multidisciplinary, and global. It embeds new methods into the established curriculum bringing new energy to one of SAGE’s core markets.