Implicit Attitude Definition

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The Psychology of Attitudes and Attitude Change

Attitudes are central to understanding human beings' unique ability to create elaborate predispositions and evaluations based on their social experiences. This volume reviews cutting-edge research on attitudes by leading scholars and is essential reading for social psychologists, and practitioners in clinical, counseling, organizational, marketing, forensic, and developmental psychology.
Handbook of Psychology, Personality and Social Psychology

Includes established theories and cutting-edge developments. Presents the work of an international group of experts. Presents the nature, origin, implications, an future course of major unresolved issues in the area.
Handbook of Personality

This authoritative handbook is the reference of choice for researchers and students of personality. Leading authorities describe the most important theoretical approaches in personality and review the state of the science in five broad content areas: biological bases; development; self and social processes; cognitive and motivational processes; and emotion, adjustment, and health. Within each area, chapters present innovative ideas, findings, research designs, and measurement approaches. Areas of integration and consensus are discussed, as are key questions and controversies still facing the field.