Impacts Of Host City Image In The Country Destination Branding In Sport Mega Event Context
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Impacts of Host City Image in the Country Destination Branding in Sport Mega-event Context
This paper aims to verify the brand image effects of holding a sport mega-event by investigating the host city's influence on the country's branding, as a tourist destination. This research considered the Rio 2016 Olympic Games and uses quantitative methods: exploratory factor analysis and regression. Data were collected by structured questionnaires with a sample of (n = 274) international respondents with high international travel experience.
Japan, Korea and the 2002 World Cup
This fascinating collection of papers examines the background to the 2002 World Cup Finals, to be held in Korea and Japan, and explores the event's profound social, cultural, political and economic significance.
Proceedings of the 2024 2nd International Conference on Language, Innovative Education and Cultural Communication (CLEC 2024)
Author: Intakhab Alam Khan
language: en
Publisher: Springer Nature
Release Date: 2024-07-02
This is an open access book. CLEC 2024 was held in Wuhan during April 19–21, 2024. The conference will focus on the language, innovative education and cultural communication, discuss the key challenges and research directions faced by the development of this field, in order to promote the development and application of theories and technologies in this field in universities and enterprises, and provide innovative scholars who focus on this research field, engineers and industry experts provide a favorable platform for exchanging new ideas and presenting research results.