Impact Of Digital Transformation On Business Growth And Performance
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Impact of Digital Transformation on Business Growth and Performance
Digital transformation continues to drive business growth and performance in today’s fast-paced market landscape. By integrating advanced technologies like artificial intelligence, cloud computing, and data analytics, organizations can streamline operations, enhance customer experiences, and make data-driven decisions. This shift enables businesses to respond swiftly to market changes while fostering innovation and collaboration. Companies must leverage digital tools to optimize processes and unlock new revenue streams. Further research into these solutions may better position companies to compete in the growing digital economy, reshaping their strategies for success. Impact of Digital Transformation on Business Growth and Performance provides insights into the effects of digital technology on business and organizational growth and performance. It offers solutions for improved development through technology like machine learning, quantum science, and digital technology. This book covers topics such as digital marketing, entrepreneurship, and human resources, and is a useful resource for business owners, entrepreneurs, computer engineers, marketers, academicians, and researchers.
Managing Digital Transformation
This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
Digital Transformation Now!
Is digitalization a value-added approach? Global leaders believe so, and this book reveals how to digitally transform your business model and compete in today’s economy. It presents a roadmap consisting of five phases; Digital Reality, Digital Ambition, Digital Potential, Digital Fit, and Digital Implementation, each with step-by-step instructions as well as innovative activities and tools. This is a timely book offering professionals a concise, tried-and-trusted guide to the digital transformation of business models.