Identity Search Engine
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Search Engine Optimization Bible
Author: Jerri L. Ledford
language: en
Publisher: John Wiley & Sons
Release Date: 2015-03-23
Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
Investigating Google’s Search Engine
Author: Rosie Graham
language: en
Publisher: Bloomsbury Publishing
Release Date: 2022-12-15
What do search engines do? And what should they do? These questions seem relatively simple but are actually urgent social and ethical issues. The influence of Google's search engine is enormous. It does not only shape how Internet users find pages on the World Wide Web, but how we think as individuals, how we collectively remember the past, and how we communicate with one another. This book explores the impact of search engines within contemporary digital culture, focusing on the social, cultural, and philosophical influence of Google. Using case studies like Google's role in the rise of fake news, instances of sexist and misogynistic Autocomplete suggestions, and search queries relating to LGBTQ+ values, it offers original evidence to intervene practically in existing debates. It also addresses other understudied aspects of Google's influence, including the profound implications of its revenue generation for wider society. In doing this, this important book helps to evaluate the real cost of search engines on an individual and global scale.
Hack Proofing Your Identity In The Information Age
Identity-theft is the fastest growing crime in America, affecting approximately 900,000 new victims each year. Protect your assets and personal information online with this comprehensive guide. Hack Proofing Your Identity will provide readers with hands-on instruction for how to secure their personal information on multiple devices. It will include simple measures as well as advanced techniques gleaned from experts in the field who have years of experience with identity theft and fraud. This book will also provide readers with instruction for identifying cyber-crime and the different ways they can report it if it occurs. Hot Topic. Hack Proofing Your Identity will provide readers with both simple and advanced steps they can take to protect themselves from cyber-crime. Expert Advice. This book will present security measures gathered from experts in both the federal government and the private sector to help secure your personal information and assets online. Unique Coverage. Hack Proofing Your Identity will be the only book to include security measure for multiple devices like laptops, PDAs and mobile phones to allow users to protect themselves while taking advantage of the newest ways to access the Internet.