Ideator Expertise And Cocreator Inputs In Crowdsourcing Based New Product Development
Download Ideator Expertise And Cocreator Inputs In Crowdsourcing Based New Product Development PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Ideator Expertise And Cocreator Inputs In Crowdsourcing Based New Product Development book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Ideator Expertise and Cocreator Inputs in Crowdsourcing-Based New Product Development
Crowdsourcing-based new product development (NPD) involves consumers in both the ideation and product development phases. The success of crowdsourcing-based NPD depends on both the ideators' expertise and the interplay of their expertise with other cocreators' inputs due to knowledge integration. Large-scale, longitudinal data from a crowdsourcing-based NPD platform reveal that ideators' engineering expertise helps convert ideas into final products more than ideators' marketing expertise. In contrast, ideators' marketing expertise helps these products achieve more sales than ideators' engineering expertise. Moreover, final products achieve more sales if ideators' marketing expertise embedded in initial product ideas is later augmented with either marketing or engineering-related development inputs by crowd cocreators. However, ideas generated by ideators with engineering expertise achieve fewer product sales when those ideas are complemented by more marketing-related development inputs by cocreators. These findings extend crowdsourcing-based NPD theory and furnish insight on managing crowdsourcing-based NPD platforms.
Expert Clouds and Applications
This book features original papers from International Conference on Expert Clouds and Applications (ICOECA 2021), organized by GITAM School of Technology, Bangalore, India during February 18–19, 2021. It covers new research insights on artificial intelligence, big data, cloud computing, sustainability, and knowledge-based expert systems. The book discusses innovative research from all aspects including theoretical, practical, and experimental domains that pertain to the expert systems, sustainable clouds, and artificial intelligence technologies.
The PDMA Handbook of Innovation and New Product Development
THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENT State-of-the-art overview of all aspects of new product development from start to finish The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in emerging research, offering a comprehensive and updated guide to the practices, processes, and tools critical to achieving and sustaining new product/service development success in today’s world and delivering valuable information on the fundamentals as well as emerging practices. This edition is completely revised to include 32 new and refreshed chapters on topics including: Creating Successful Innovation, Sustainable New Product Development (NPD), Digital Transformation of NPD, the Changing Role of Design Thinking, Market Forecasting, and much more. In The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development, readers can expect to find specific information on: What separates the winners from the losers when it comes to new products, plus what drives new product success from a holistic standpoint Effective front end innovation practices, portfolio management for product innovation, and identifying significant new business opportunities Obtaining customer needs for product development, harnessing user research for product innovation, and making market analytics work for you Design thinking, artificial intelligence and new product development The 4th edition of The Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts and is relevant for all functions and all industries. The Product Development and Management Association (PDMA) is a global community connecting thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics, and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.