Icts In Linking Farmers To Markets

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ICTs in linking farmers to markets

Mobile phones are more than tools for communicating; farmers consider them as a status symbol in society. Mobile money provides complementary services to farmers in the areas of banking, insurance and microfinance. Farmers need mobile applications that can meet their changing information needs and suit their information seeking behaviour.
Linking rural farmers to markets using ICTs

Access to markets and marketing information by smallholder farmers depending on agriculture in developing countries have always been challenging. Factors such as poor road infrastructure, illiteracy, financial constraints, poor communication means and lack of access to information, all limited their access to markets. These smallholders depend on traditional means of communication and sell their produce at the farm gate and local markets. This has not been fruitful for these poor farmers as traders, intermediaries and other stakeholders in the chain take a large share of their produce. As a result, rural farmers remain poor and agriculture contributes little to their income, economy and welfare.
ICT in Agriculture (Updated Edition)

Author: World Bank
language: en
Publisher: World Bank Publications
Release Date: 2017-06-27
Information and communication technology (ICT) has always mattered in agriculture. Ever since people have grown crops, raisedlivestock, and caught fish, they have sought information from one another. Today, ICT represents a tremendous opportunity forrural populations to improve productivity, to enhance food and nutrition security, to access markets, and to find employmentopportunities in a revitalized sector. ICT has unleashed incredible potential to improve agriculture, and it has found a footholdeven in poor smallholder farms.ICT in Agriculture, Updated Edition is the revised version of the popular ICT in Agriculture e-Sourcebook, first launched in 2011 anddesigned to support practitioners, decision makers, and development partners who work at the intersection of ICT and agriculture.Our hope is that this updated Sourcebook will be a practical guide to understanding current trends, implementing appropriateinterventions, and evaluating the impact of ICT interventions in agricultural programs.