Icebreaker Merino Wool
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Brand-driven Innovation
Author: Erik Roscam Abbing
language: en
Publisher: Bloomsbury Publishing
Release Date: 2017-10-05
Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers. Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge. The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.
International Business
Author: S. Tamer Cavusgil
language: en
Publisher: Pearson Australia
Release Date: 2014-08-01
The accelerating cross-border flow of products, services, capital, ideas, technology and people is driving businesses--large and small--to internationalise. International Business 2nd Australasian edition: the New Realities is a rigorous resource which prepares future managers to operate successfully in multinational settings. Case studies from a wide variety of markets relevant to Australasian business, including ASEAN countries as well as China, India, Japan, South Korea, Pakistan, Europe and the Middle East, provide a real-world perspective to theories and examine the latest trends in international business. The second edition of International Business features 10 new in-depth case studies specially created for this edition. For undergraduate students majoring in international business or post-graduate courses in international business.
Our Journey to Sustainability
Author: Jon R. Biemer
language: en
Publisher: Rowman & Littlefield
Release Date: 2024-08-20
Explores the motivations, successes, and visions of individuals working tirelessly to heal our planet through 150 personal stories. Everyday, countless individuals are hard at work, seeking solutions to environmental problems and creating new ways to live sustainably. It takes the combined effort of many to secure a healthy future, from electric vehicle owners to animal lovers, journalists to artists, scientists to indigenous communities and cities. But what is it that motivates people to act on behalf of the planet? That is the question at the heart of Our Journey to Sustainability: How Everyday Heroes Make a Difference. Compiling 150 stories from personal interviews, research, and his own experiences, Jon R. Biemer explores the varied motivations that inspire environmental action and presents over twenty-five sustainable wisdom tips that readers can implement in their own lives, suggesting real-world ways to make a difference. Readers will visit cities and towns across the country, indigenous reservations, and wildlife preserves. They will be introduced to the heroes in the trenches who are creating a healthier environment, on scales both small and large, while learning how actions can add up to great results. Biemer profiles a mix of modest and impressive efforts by youth advocates, professionals in the prime of their career, and post-retirees. Some folks are just doing a day’s work, while some are fighting for environmental justice. Our Journey to Sustainability shows what it really takes to recycle, repair cell phones, recover a brownfield, and halt a freeway, and highlights the real-life dreams of entrepreneurs who are revolutionizing geothermal energy, the clothing industry, the way boats are built, and much more. Eco-heroes are everywhere, and their initiatives are the substance of realistic hope for our planet.