I Am No Match For The First Love Tmo
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Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products
Author: Brian Burns
language: en
Publisher: McGraw Hill Professional
Release Date: 2009-12-18
Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.
Alphabet Anatomy
Alphabet Anatomy's innovative rhyming verses and unique illustrations instruct on letter sound, recognition, AND how to write the letter, thus its anatomy. Thoroughly entertaining, each letter's heartwarming personality and characteristics will engage and delight children as they discover what the letters do behind the scenes when they're not busy making words. The letters know that the journey to reading is inherently complex, and mastery of these essential skills is absolutely vital for future success. In Alphabet Anatomy, the letters love to share their lives, and their highest aspiration is that each child who meets them will embrace this wondrous journey, and develop a life-long love for not only reading but writing as well. Alphabet Anatomy teaches full understanding of the alphabet, that is, the four inter-connected components: 1. Letter shape knowledge or recognition; 2. Letter name knowledge; 3. Letter sound knowledge; 4. Letter writing ability. In addition, Alphabet Anatomy utilizes the four core elements which extensive research has proven effectively teach reading and provide a solid and effective foundation for proficient reading in later years: 1. Phonological awareness; 2. Letter identification; 3. Vocabulary development; 4. Recall and retell sentences and stories. Soon to come: Meet The Lower Case Letters
Vampires Don't Wear Polka Dots
The third graders at Bailey Elementary are so hard to handle that all of their teachers have quit. But their new teacher, Mrs. Jeepers, is different. She's just moved from the Transylvanian Alps into a spooky old house in Bailey City. She wears a mysterious brooch that glows as green as her eyes. Could Mrs. Jeepers be a vampire? In graphic novel format.