Hybrid Practices In Moving Image Design
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Hybrid Practices in Moving Image Design
This book, written from the perspective of a designer and educator, brings to the attention of media historians, fellow practitioners and students the innovative practices of leading moving image designers. Moving image design, whether viewed as television and movie title sequences, movie visual effects, animating infographics, branding and advertising, or as an art form, is being increasingly recognised as an important dynamic part of contemporary culture. For many practitioners this has been long overdue. Central to these designers' practice is the hybridisation of digital and heritage methods. Macdonald uses interviews with world-leading motion graphic designers, moving image artists and Oscar nominated visual effects supervisors to examine the hybrid moving image, which re-invigorates both heritage practices and the handmade and analogue crafts. Now is the time to ensure that heritage skills do not atrophy, but that their qualities and provenance are understood as potent components with digital practices in new hybrids.
Towards a Film Theory from Below
Author: Jiri Anger
language: en
Publisher: Bloomsbury Publishing USA
Release Date: 2024-05-30
Operating between film theory, media philosophy, archival practice, and audiovisual research, Jiri Anger focuses on the relationship between figuration and materiality in early films, experimental found footage cinema, and video essays. Would it be possible to do film theory from below, through the perspective of moving-image objects, of their multifarious details and facets, however marginal, unintentional, or aleatory they might be? Could we treat scratches, stains, and shakes in archival footage as speculatively and aesthetically generative features? Do these material actors have the capacity to create “weird shapes” within the figurative image that decenter, distort, and transform the existing conceptual and methodological frameworks? Building on his theoretical as well as practical experience with the recently digitized corpus of the first Czech films, created by Jan Kríženecký between 1898 and 1911, the author demonstrates how technological defects and accidents in archival films shape their aesthetic function and our understanding of the materiality of film in the digital age. The specific clashes between the figurative and material spheres are understood through the concept of a “crack-up.” This term, developed by Francis Scott Fitzgerald and theoretically reimagined by Gilles Deleuze, allows us to capture the convoluted relationship between figuration and materiality as inherent to the medium of film, containing negativity and productivity, difference and simultaneity, contingency and fate, at the same time, even within the tiniest cinematic units.
Designing the BBC
Author: Iain Macdonald
language: en
Publisher: Bloomsbury Publishing
Release Date: 2025-02-06
Designing the BBC provides an insider perspective on the groundbreaking work of the BBC's Television Graphic Design Department from 1954-2005. Drawing on the unique holdings of the BBC Motion Graphics Archive, and first-hand perspectives of former BBC staff, this book provides a timely overview of over 50 years of the BBC's innovative practice and lasting impact in the field of television motion graphics. Taking a thematic approach, the volume considers the graphic design of a range of TV genres, including household favourites such as Doctor Who; sports programming such as Grandstand and big sporting events like the Olympics; children's television including Grange Hill; popular science programmes such as Tomorrow's World; news output such as The Nine O'Clock News, Election Night specials, the weather and the channel idents of BBC 2. The book brings together BBC staff with leading scholars in design and television studies who investigate the Archive, bringing to life cultural memories, and consider the Graphic Design Department's lasting impact, both at the time and today.