How To Write A Pr Cis

Global Writing for Public Relations

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques. Global Writing for Public Relations offers the following features: Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization; An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials; Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences; Storytelling skills that help writers craft compelling content; Real-world global examples from diverse industries that illustrate creative solutions; Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses; Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and Supplemental online resources for educators and students. English is the go-to business language across the world, and this book combines the author’s experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

The Essentials of Political Analysis

Gain the skills you need to conduct political analysis and critically assess statistical research. In this Sixth Edition of The Essentials of Political Science, bestselling authors Philip H. Pollock III and Barry C. Edwards build your analytic abilities and develop your statistical reasoning with new data, fresh exercises, and accessible examples. This brief, accessible guide walks you through the essentials—measuring concepts, formulating and testing hypotheses, describing variables—while using key terms, chapter-opening objectives, over 80 tables and figures, and practical exercises to get you using and applying your new skills.

Précis and Précis Writing