How To Use Storytelling For Sales And Create An Emotional Connection With Your Customers
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How to use storytelling for sales and create an emotional connection with your customers
Tired of mediocre sales results? Wanting to turn your business into a magnet for loyal customers? In this series of practical and revealing ebooks, you will have access to an arsenal of advanced strategies and techniques to boost your sales to new heights and build lasting relationships with your customers. Throughout the series, you will: Unlock the secrets of consumer psychology: Understand the motivations and triggers that drive purchasing decisions and learn how to create irresistible messages that convert leads into loyal customers. Master foolproof prospecting techniques: Discover how to find your ideal customers, even in competitive markets, and build a solid foundation of qualified leads. Improve your communication skills: Learn to communicate with clarity, persuasion and empathy, creating genuine connections with your customers and building the trust necessary to close sales. Monetize your knowledge and skills: Transform yourself into a sales expert and explore lucrative opportunities to offer your services as a consultant or mentor. Each ebook in the series offers: Practical, actionable content: Proven tips and strategies you can immediately implement in your business. Real examples and case studies: Learn from the experiences of successful salespeople and replicate their results. Valuable tools and resources: Templates, checklists and scripts to help you implement strategies. Personalized guidance: Access to an exclusive group to answer questions and receive personalized support. Whether you are a beginner or an experienced seller, this ebook series is the key to your success. Invest in your future and become a sales master! Secure your complete series today and take the first step towards mastering the art of selling and building customer loyalty!
Conversations That Win the Complex Sale (PB)
Author: Erik Peterson
language: en
Publisher: McGraw Hill Professional
Release Date: 2011-04-15
Win more deals with the perfect sales story! “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” —Karen Quintos, CMO and SVP, Dell Inc. “The concepts outlined in this book are critical skills to building a world-class presales organization.” —Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” —Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” —Ken Powell, Vice President, Worldwide Sales Enablement, ADP “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” —Aron Ain, CEO, Kronos About the Book: In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. With Conversations That Win the Complex Sale, you’ll learn how to: Differentiate yourself from the competition by finding your “Value Wedge” Avoid parity in your value propositions by creating “Power Positions” Create a message that can literally double the number of deals you close Spike customer attention and create “Wow” in your conversations Prove all your claims without resorting to lists of boring facts and statistics Your competitors are out there telling their own corporate story—a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.
Connecting with Customers Through Storytelling
In a world saturated with messages and advertisements, where attention is an increasingly scarce resource, storytelling emerges as a powerful tool to stand out and win over your customers. More than just a marketing technique, storytelling is the art of connecting with people on an emotional level, using the power of stories to create a memorable and persuasive experience. In this eBook, you will delve into the world of storytelling for sales, exploring its benefits, learning how to build effective stories and discovering how to use them in different stages of the sales process.