How To Speak Science
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How to Speak Science
How do magnets work? What is the theory of relativity all about? Is light made of waves or particles? And how on earth can a levitating goat teach us about atomic structure? In this age of smartphones, artificial intelligence, supercolliders, supercomputers and other cutting-edge technology, we’ve lost touch with many of the most basic science concepts that launched our information age. For Bruce Benamren, science is about stories and characters. Why, for instance, did pirates wear eye patches? That's all to do with how the retina processes light. Pirates running down to the gun deck would have no time to let their eyes get used to the dark, so they kept one eye gun-deck ready. Bruce isn’t pretending that science isn’t tricky, but in simple, maths-free explanations and just-the-good-parts historical recaps, he shows us that the greatest scientific discoveries and theories don’t have to remain beyond our grasp. Whether you haven’t picked up a test tube since school and feel like you’re missing out on something marvellous, or you’re a professor who wants to look at the world with starry-eyed wonder again, How to Speak Science is a witty yet deeply revelatory exploration of the essential mysteries of the universe. Because if a goat can explain scientific theory, you can too.
How to Talk to a Science Denier
A necessary communication guide for the “fake news” era—with practical advice, strategies, and scripts for engaging in productive political discourse with the misinformed. Flat earthers, anti-vaxxers, climate change disbelievers . . . Can we change the minds of science deniers? “Climate change is a hoax—and so is coronavirus.” “Vaccines are bad for you.” These days, many of our fellow citizens reject scientific expertise and prefer ideology to facts. They are not merely uninformed—they are misinformed. They cite cherry-picked evidence, rely on fake experts, and believe conspiracy theories. How can we convince such people otherwise? How can we get them to change their minds and accept the facts when they don't believe in facts? In this book, Lee McIntyre shows that anyone can fight back against science deniers, and argues that it's important to do so. Science denial can kill. Drawing on his own experience—including a visit to a Flat Earth convention—as well as academic research, McIntyre outlines the common themes of science denialism, present in misinformation campaigns ranging from tobacco companies’ denial in the 1950s that smoking causes lung cancer to today's anti-vaxxers. He describes attempts to use his persuasive powers as a philosopher to convert Flat Earthers; surprising discussions with coal miners; and conversations with a scientist friend about genetically modified organisms in food. McIntyre offers tools and techniques for communicating the truth and values of science, emphasizing that the most important way to reach science deniers is to talk to them calmly and respectfully—to put ourselves out there, and meet them face to face.
Championing Science
Author: Roger D. Aines
language: en
Publisher: Univ of California Press
Release Date: 2019-01-22
Championing Science shows scientists how to persuasively communicate complex scientific ideas to decision makers in government, industry, and education. This comprehensive guide provides real-world strategies to help scientists develop the essential communication, influence, and relationship-building skills needed to motivate nonexperts to understand and support their science. Instruction, interviews, and examples demonstrate how inspiring decision makers to act requires scientists to extract the essence of their work, craft clear messages, simplify visuals, bridge paradigm gaps, and tell compelling narratives. The authors bring these principles to life in the accounts of science champions such as Robert Millikan, Vannevar Bush, scientists at Caltech and MIT, and others. With Championing Science, scientists will learn how to use these vital skills to make an impact.