How To Manage And Build A Automobile Dealership Bdc Department
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How To Manage and Build A Automobile Dealership BDC Department
Author: Doug Hensley
language: en
Publisher: Independently Published
Release Date: 2023-11-18
I recently retired as a BDC Director after 20 plus years in the automotive business. I decided to write this book to help automobile dealerships build a strong and profitable Business Development Department. In today's digital-first auto retail environment, the dealership's business development center is more vital than ever for driving sales through expert lead management, outbound prospecting, and appointment setting. Yet many BDCs struggle with antiquated processes, skills gaps, and poor integration with sales teams. This comprehensive guide provides dealerships an operational playbook to optimize their BDC for maximum productivity. Walking through proven strategies across lead generation, pipeline management, call center technologies, staffing models, skills training, and cross-departmental collaboration, this book will transform how you capture prospects online and offline, nurture them through the sales funnel, and convert interest into showroom visits. You'll learn cutting-edge tactics leveraging automation, analytics, and artificial intelligence while never losing sight of the human relationships integral to auto sales. Whether you aim to launch a new BDC or take an existing operation to the next level, this guide details every aspect of the modern dealer BDC. Follow its in-depth blueprint to drive more high-quality appointments and empower your sales teams through a state-of-the-art business development center. Your dealership's growth potential awaits!
BDC Basics - 7 Foundations Of An Effective Automotive Business Development Center
The BDC in the digital age exists for staying in constant contact with prospects, communicating with and developing more business opportunities with past clients and the retention of loyal customers, increasing sales by driving traffic to the front door. Today the BDC concept is even more important than in the past. This is largely due to the impact of the Internet, social media, Smart-Phones, devices and the instant nature of communication in the digital age. Sales success in today's brave new digital world demands understanding of the place of the BDC in the Internet age and dealing with the needs of the information-based customer. Bernard Smalls, CPO HuMax Consulting Group
Perfect Dealership
Author: Max Zanan
language: en
Publisher: Create Space Independent Publishing Platform
Release Date: 2017-11-07
Remember travel agencies? They were a thriving business not so long ago. Then online services transformed the industry, and brick-and-mortar travel agencies died--and died quickly. Today, traditional car dealerships are facing much the same threat. Innovative and convenient digital startups and services threaten to disrupt the traditional car-sale process, egged on by consumers who aren't happy with the existing sales process. If car dealerships don't adapt, they too will face an industry-wide extinction. Perfect Dealership offers help and hope for dealerships struggling to adapt to this digital-based paradigm shift. Consultant Max Zanan applies fifteen years of automotive-industry experience to the future of the car dealership. Arguing that dealerships must make significant changes if they are to survive the coming storm, Zanan takes a close look at every department within the business, including human resources,business development centers,information technology,parts and service, andfinance and insurance.By improving the role of each department and transforming them from individual echelons into a cohesive whole, Zanan offers a road map for the creation of a perfect dealership--the only way to remain relevant and solvent in the digital age.