How To Get To 10m In Arr And Beyond

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Fast Forward

Are you a founder searching for customers to grow your B2B startup? Fast Forward will help you find, win, and keep customers. This detailed guide on B2B sales tells you how to grow your revenue from zero to 1 million, 10 million and 100 million. The authors share more than 40 years of successful operating experience as startup founder, senior executive, board member, mentor, and investor in startups. Fast Forward outlines their insider’s perspective on market segmentation, pricing, contract negotiation, sales process, customer conversations, pipeline management, reporting, sales organization, and customer success. Fast Forward also features exclusive advice from more than 30 top-tier B2B startup founders and CEOs, including: Moritz Zimmermann (Hybris, now SAP) - Neil Ryland (Peakon, now Workday) - Peter Carlsson (Northvolt) - Bastian Nominacher (Celonis) - Erez Galonska (Infarm) - Veronika Riederle (Demodesk) - Jonas Rieke (Personio) - Matt Robinson (GoCardless) - Nicolas Dessaigne (Algolia) - Jörg G. Beyer (LeanIX) - Firmin Zocchetto (Payfit) - Avinoam Nowogrodski (Clarizen) “This book demystifies the sales journey, breaking it down into clear phases, and is packed with hands-on, pragmatic advice. To save time and avoid mistakes, read this book.” - Bastian Nominacher, Co-Founder & Co-CEO, Celonis
How to Get to $10M in ARR and Beyond

Generating revenue in a recurring revenue business is a unique problem to solve. The recurring revenue model poses the same questions for the CEO as well as for those in Sales, Marketing, and Customer Success: How do I grow the business? How do I get my team to perform? Should I hire more people? Why are my customers churning? Should I run more campaigns?This book will give you the answers to these questions and many more. It is written for anyone who works with customers, and is based on a scientific understanding of how revenue generation works in a recurring revenue business. With the knowledge in this book, you will be able to have a strategic conversation in the boardroom, discuss a new lead generating initiative with your marketing team, or coach a customer success manager on how to upsell a customer.
The Holloway Guide to Raising Venture Capital

With input from over 60 entrepreneurs, investors, and legal experts, this in-depth resource is your companion as an entrepreneur. Filled with practical pitching advice, term sheet details, real-world scenarios, and pitfalls to avoid.