How To Get A Geek Squad Appointment

The Satisfied Customer

When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Satisfied Customer is a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction and including examples from companies like Home Depot and UPS, Fornell presents some surprising conclusions about outreach strategy (exceeding a customer's expectations is risky, and increasing customer complaints can actually be a good thing). He also explains how to quantify and increase the value of a firm's customer relationships--what he calls the Customer Asset.

The Geek Squad Guide to Solving Any Computer Glitch

The Geek Squad demystifies software forever and comes to the rescue of computer users who are tired of paying and waiting for technical assistance. 15 illustrations.

PC World