How To Build Your Author Platform
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How to Build Your Author Platform
The Step-By-Step, Jargon Free Guide: How To Build Your Author Platform, by Paul Teague. Why Do Writers Need An Author Platform? All writers need an author platform, but creating one can be expensive, confusing and time consuming! Your author platform should include, at the very least, a blog or website and some key social media channels. But where do you begin if web work is completely new to you or if you're running on a very low budget? These days all publishers expect you to have a ready-made author platform, it's proof that there is an audience hungry to read your books. If you're a self-published, you'll already know that your author platform is your primary marketing vehicle, without it your books are unlikely to find many readers. How Will This Book Help? Social and digital marketer Paul Teague has written this comprehensive guide specifically for all authors who need to get their author platform set up quickly, cheaply and without a lot of geeky and confusing technical language. Paul cuts straight to the chase, telling you exactly what you need to get set up and how to do it. Not only does he explain why you need to do certain key activities, in clear, step-by-step screenshots he also shows you exactly how. What's In The Book? In this detailed guide, author Paul Teague explains to build your essential author platform using: Wordpress Facebook Twitter Email Marketing For each topic he'll guide you through every step required to set up the platform components, using mainly free resources (though note, it's always recommended that you use paid hosting services for your blog or website). By following the information in this book, you will be able to set up each element of your own author platform and soon be able to release the massive marketing power that comes from knowing how to do things correctly online. How To Build Your Author Platform is the ultimate guide to creating and running your own author platform, it's packed with information, hints, tips and recommendations targeted at all authors, whether traditionally or self-published. About The Author Paul Teague is a former broadcaster and journalist with the BBC, but the latter part of his career led him into websites and the wonderful world of online. With his team, he built and managed a new BBC web site and won two international web awards, a Webby in 2006 and a W3 award in 2009. He left the BBC in 2010 to pursue his own interests, launching numerous digital products, a successful Facebook software and training hundreds of webinar attendees across the globe via coaching sessions and online membership groups. These days he is concentrating on writing activities, though he also does a lot of coaching work with businesses, teaching them about Wordpress, Facebook, LinkedIn, Google+, Twitter and many more web based topics.
Build Your Author Platform
A great book is no longer enough. An author platform is the most powerful key to success in today's saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience. Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business? In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience. From pre-publication through book launch and beyond, authors will learn how to: Define goals and a unique brand Employ successful website strategies, content, social presence, media authority, and training Secure positive reviews Attract viewers efficiently without cost Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.
Build Your Author Platform: An Introvert Author's Guide to Marketing Your Writing.
Author: Laura Kortum
language: en
Publisher: 21st Century Author Publishing
Release Date: 2025-02-11
You've published your first book and are eager to take that next step: getting some visibility for it and for yourself. But whenever you hear the world 'marketing' it sends a chill down your spine, leaving you frozen in indecision about how to proceed. Worry not. You don't have to be a sleazy salesman to market yourself. You also don't have to bumble your way through the process and look like an amateur. In this guide, you'll learn about all the essential building blocks of a successful and professional-looking author platform, including: - What even is an Author platform? - Present yourself: A great bio, photograph, etc. - Claiming your author pages on Amazon etc. - Basics of author Websites - Social media for introverts - Newsletters and mailing lists - Automation FTW! More than all of the above, this guide also deals with the most important question of all: what's the absolute minimum an introvert such as yourself can get away with? Marketing can become a fulltime job if you let it, but we're writers. And so we want to have plenty of time left over for writing, don't we? Let's begin!