How Product Newness Influences Learning And Probing And The Linearity Of Its Development Process
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How Product Newness Influences 'Learning and Probing' and the Linearity of Its Development Process
In this paper, the relationship between product newness and non-linearity of new product development processes has been examined in the context of the UK?s information and communications technology industry. The results showed that new product development and implementation are contingent on the should be aware of such differences in order to avoid costly iterations when they are not necessary, and accept them when they are. Such knowledge may encourage managers to consider the scope for deliberately introducing feedback/iteration processes when they lead to more effective new product development.
Die Einbindung des Absatz- und Produktionsbereichs in Innovationsprozesse
Michael Cratzius zeigt, dass die für die Leistungserstellung und -verwertung verantwortlichen Funktionsbereiche Absatz und Produktion in Abhängigkeit von projektspezifischen Rahmendaten in den Innovationsprozess eingebunden werden sollten. Dies gilt vor allem für den Absatzbereich.
Planung und Umsetzung von Innovationsprojekten
Author: Christoph Stockstrom
language: de
Publisher: Springer-Verlag
Release Date: 2010-07-16
Die empirische Untersuchung von Christoph Stockstrom zeigt, dass solche Planungsprozesse besonders erfolgswirksam sind, denen es neben formalen Aspekten gelingt, flexible Elemente in die Planung zu integrieren.