How Incumbent Firms Navigate Nascent Digital Platform Ecosystems In The Internet Of Things
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How Incumbent Firms Navigate Nascent Digital Platform Ecosystems in the Internet of Things
This thesis is focusing on three little-explored contextual conditions that are important for a better understanding of digital platform ecosystems: digital platforms in a nascent stage of maturity, digital platforms built by incumbents, and digital platforms embedded in the IoT phenomenon. Thus, the thesis contributes to the question of how established companies navigating nascent digital platform ecosystems in the IoT. The work builds and contributes to the literature on digital platform ecosystems. Three main contributions are made through explorative qualitative research in the form of Delphi and case studies as well as through systematic literature research on the above-mentioned themes: First, the thesis synthesizes important knowledge about the nascent stage of digital platform ecosystems and identifies value co-creation challenges specific to this early maturity stage. Second, given the increasing importance of established companies in the platform discourse, this thesis identifies the intra- and inter-organizational challenges that incumbent organizations face in building digital platform ecosystems, emphasizing the importance of the organizational type in building a platform ecosystem. Third, the dissertation positions platforms in the IoT as a new digital platform instantiation within the scholarly platform discourse and outlines important phoneme-related characteristics that determine value creation.
How Incumbent Firms Navigate Nascent Digital Platform Ecosystems in the Internet of Things: A Contextualized Perspective on Value Co-Creation in Platform Ecosystems
This thesis is focusing on three little-explored contextual conditions that are important for a better understanding of digital platform ecosystems: digital platforms in a nascent stage of maturity, digital platforms built by incumbents, and digital platforms embedded in the IoT phenomenon. Thus, the thesis contributes to the question of how established companies navigating nascent digital platform ecosystems in the IoT. The work builds and contributes to the literature on digital platform ecosystems. Three main contributions are made through explorative qualitative research in the form of Delphi and case studies as well as through systematic literature research on the above-mentioned themes: First, the thesis synthesizes important knowledge about the nascent stage of digital platform ecosystems and identifies value co-creation challenges specific to this early maturity stage. Second, given the increasing importance of established companies in the platform discourse, this thesis identifies the intra- and inter-organizational challenges that incumbent organizations face in building digital platform ecosystems, emphasizing the importance of the organizational type in building a platform ecosystem. Third, the dissertation positions platforms in the IoT as a new digital platform instantiation within the scholarly platform discourse and outlines important phoneme-related characteristics that determine value creation.
Digital Business Strategy: An Investigation of Generic Types, Performance Implications, and Path Dependence
In an ever more digitized world, it necessary to embed digital technology in business strategy, leading to an overarching phenomenon called the digital business strategy. Accordingly, this thesis sets out to advance the understanding, the digital business strategy concept in general as well as its influence on a company’s performance. At the same time, incumbents are often constrained by path dependencies and inertia as executives tend to make use of prior experiences and favor strategic choices they are familiar with over unfamiliar As a consequence, companies may stick to a specific path which restrains transformational change. Accordingly, the study elucidates the ongoing digital transformation as it manifests itself in the evolution of incumbents’ digital business strategies. In addition, this thesis seeks to derive important implications for business practice, as it helps practitioners to develop a better understanding of digital business strategies, especially considering that digitalization challenges the conventional wisdom of competition. This is particularly important, as with increasing digitalization, tightly integrated digital business strategies will be among the biggest determinants of a company’s future success. In einer immer stärker digitalisierten Welt ist es wichtig digitale Technologien in die Geschäftsstrategie eines Unternehmens einzubetten, was zu einem übergreifenden Phänomen führt, das als digitale Geschäftsstrategie bezeichnet wird. Dementsprechend zielt diese Arbeit darauf ab, das Verständnis des Konzepts der digitalen Geschäftsstrategie im Allgemeinen sowie dessen Einfluss auf die Performance eines Unternehmens zu verbessern. Gleichzeitig sind etablierte Unternehmen oft durch Pfadabhängigkeiten und Trägheit eingeschränkt, da Führungskräfte dazu neigen, auf frühere Erfahrungen zurückzugreifen und strategische Entscheidungen, mit denen sie vertraut sind, gegenüber unbekannten Optionen zu bevorzugen In der Folge verharren Unternehmen auf einem bestimmten strategischen Pfad, was transformatorischen Wandel hemmt. Dementsprechend beleuchtet die Studie die laufende digitale Transformation und wie diese sich in der Entwicklung der digitalen Geschäftsstrategien etablierter Unternehmen manifestiert. Darüber hinaus versucht diese Arbeit, wichtige Implikationen für die Unternehmenspraxis abzuleiten, da sie Praktikern hilft, ein besseres Verständnis für digitale Geschäftsstrategien zu entwickeln, insbesondere in Anbetracht der Tatsache, dass die Digitalisierung die konventionelle Weisheit des Wettbewerbs herausfordert. Dies ist besonders wichtig, da mit zunehmender Digitalisierung eng integrierte digitale Geschäftsstrategien zu den größten Determinanten für den zukünftigen Erfolg eines Unternehmens gehören werden.