Hooked Nir Eyal Type Pdf
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Hooked
How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.
Indistractable
*As heard on Steven Bartlett's Diary of a CEO* 'A must-read' Mark Manson We are living through a crisis of distraction. Plans get sidetracked, friends are ignored, work never seems to get done. Why does it feel like we're distracting our lives away? In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Empowering and optimistic, this is the book that will help you design your time, realise your ambitions, and live the life you really want. 'If you value your time, your focus or your relationships, this book is essential reading' Jonathan Haidt, author of The Righteous Mind 'A guide to staying focused in an age of constant distraction' Guardian 'Exactly what most of us need in order to focus on what is important, rather than the dazzling, illuminated, unsatisfying distractions of modern life' Matt Haig 'Does exactly as it promises. Amazing' Chris Evans 'The best guide I've read for reclaiming our attention, our focus and our lives' Arianna Huffington
Sleep Smarter
Is high-quality sleep the missing component to help you shed fat for good, stave off diseases, and keep you productive? In Sleep Smarter, Shawn Stevenson, host of the popular podcast, The Model Health Show, answers these and many other sleep-related questions. As a teenager, Stevenson was diagnosed with a degenerative bone disease. He gave up on his health and his body, until he decided to fight back. Through years of research and consulting health experts, Stevenson discovered there is one criminally overlooked aspect of health: sleep. Through better sleep, Stevenson was able to achieve fitness and business goals he never thought possible, and now he shares his sleep secrets with the world. The book includes a 21-day plan with tips and tricks like the exact time of day to exercise for better sleep quality, what to wear to avoid waking up at night, and ways to fall asleep faster. Sleep Smarter is the ultimate guide to sleeping better, feeling refreshed, and achieving a healthier, happier life.