Hooked How To Build Habit Forming Products Page Count

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Interaction Design

Author: Jamie Steane
language: en
Publisher: Bloomsbury Publishing
Release Date: 2018-01-25
Interaction Design explores common pitfalls, effective workflows and innovative development techniques in contemporary interaction design by tracking projects from initial idea to the critical and commercial reception of the finished project. The book is divided into six chapters, each focusing on different aspects of the interaction design industry. Exploring design projects from around the world, the authors include examples of the processes and creative decisions behind: – Apps, games and websites – Responsive branding – Complex, large-scale services – Interactive museum installations – Targeted promotions – Digital products which influence real-world situations Each case study includes behind-the-scenes development design work, interviews with key creatives and workshop projects to help you start implementing the techniques and working practices discussed in your own interaction design projects. From immersive tourist experiences, to apps which make day-to-day life easier, the detailed coverage of the design process shows how strategists, creatives and technologists are working with interactive technologies to create the engaging projects of the future.
Product to Perfect

Author: Sivakumar Seshadri
language: en
Publisher: Sivakumar Seshadri
Release Date: 2025-06-08
Transform Your Product into a Market Sensation! Discover the ultimate guide to creating products that customers love! "Product to Perfect" offers a step-by-step approach to transforming your digital product into a market sensation. With a focus on digital and software products, this book provides actionable strategies to: - Research and ideate the best product - Understand your target market and customer needs - Design and develop products that exceed customer needs - Iterate and refine your product to perfection - Grow and penetrate ur customer to ensure maximum adoption Whether you're a Enteprenuer, innovator, product manager, researcher, project manager, marketer this book will help you create products that resonate with your audience. Get ready to revolutionize your product to become a perfect product What sets this book apart: - Proven strategies for digital and software products - Actionable advice for physical product development - Step-by-step approach to product transformation - Real-world examples and case studies Get your copy now and start creating products that wow your customers
Hooked

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.